KOL Content Strategist & Content Writer (Remote in Bali)

Are you a creative wordsmith with a passion for influencer marketing and brand storytelling? Breylee & Lanbena, a leading beauty and wellness brand, is seeking a talented KOL Content Strategist & Content Writer to join our dynamic team. In this role, you’ll craft compelling narratives that resonate with our audience, leveraging influencer partnerships to amplify our brand voice. Based in Bali, you’ll work remotely while collaborating with our in-house team to develop and execute content strategies that drive engagement and growth. With a focus on authenticity and creativity, this is your chance to shape the digital presence of a brand that values storytelling and community.

At Breylee & Lanbena, we’re not just about products; we’re about experiences. Our mission is to empower individuals to embrace their natural beauty and well-being. As a KOL Content Strategist & Content Writer, you’ll play a pivotal role in our content ecosystem, where every word tells a story and every campaign connects with our audience on a deeper level. You’ll use tools like Canva, Trello, and Google Workspace to streamline your workflow and ensure seamless collaboration.

📋 Tanggung Jawab Pekerjaan

• Develop and execute KOL content strategies that align with brand goals and audience engagement.
• Create compelling, authentic content for influencers and key opinion leaders.
• Collaborate with the marketing team to identify and onboard influencers that align with our brand values.
• Manage and optimize content calendars using tools like Trello and Google Workspace.
• Analyze content performance using Google Analytics and social media insights to refine strategies.
• Stay updated with industry trends and best practices in influencer marketing and content creation.
• Assist in the creation of brand guidelines and content frameworks to ensure consistency.
• Contribute to the development of campaign briefs and content briefs for influencers.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in content creation, copywriting, or influencer marketing.
• Proven track record in developing and executing content strategies for digital platforms.
• Strong understanding of social media algorithms and best practices for engagement.
• Proficiency in using Canva, Trello, and Google Workspace.
• Excellent written and verbal communication skills in Indonesian and English.
• Creative thinker with a passion for storytelling and brand building.
• Ability to work independently and manage multiple projects simultaneously.

🛠️ Keahlian

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